When my daughter was born, I spent the first few weeks doing what every new mother does — trying to figure it all out. Feeding schedules, sleep routines, the particular way she liked to be held. And somewhere in the middle of all of that, I noticed something nobody had warned me about.

The clothes. Every outfit I put on her felt like it was designed for a photoshoot, not for a baby. Stiff after two washes. Rough at the seams. Synthetic blends that looked soft in photos and felt nothing like it against her skin. I'd stand in the nursery at 2am doing another outfit change, thinking — surely someone has made something better than this.

Nobody had. So I did.

Faura started in 2023 in Chennai — first with imported clothes, then with a question that wouldn't go away: what if we made something ourselves? Something that started with the fabric, not the design. Something honest.

That question led me to banana cotton — a 50/50 blend of banana plant fibre and cotton that is genuinely softer, more breathable, and kinder to newborn skin than anything we'd seen. We spent months sourcing, testing, and washing it until we were certain. Then we made seven pieces — the ones a mother actually reaches for every single day.

That's Faura now. Not a fashion brand. Not a luxury brand. A brand that started with a mother who needed something better — and made it.